About the Author:
John Merwin lives in Vermont, where, when he's not tying flies, building lures, or digging up worms with his backhoe, he writes the monthly Fishing Column for Field & Stream magazine.

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December 17, 2008

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Merwin: Pay Up To Hook Up?

I was rummaging through some of my digital photo files last  night and came across this big walleye (29 inches, to be exact). It's  one my wife caught as were we fishing Rainy Lake in September near  International Falls, Minnesota. The lure is a Lucky Craft Pointer  jerkbait.          
Lures from Lucky Craft are expensive; around $17 for this  one, for example, which makes it especially painful when a northern  pike cuts one off. On the other hand, they work.

On this trip I  specifically tested this lure against competitive jerkbaits in the  same sizes and color patterns but costing only $6 to $7. On the big smallmouths we were mostly catching there, the  Lucky Craft baits outfished their cheaper competitors by almost  exactly 3 to 1. I was amazed. I think if someone had told me first  there would be such a difference, I would not have believed it. Now I  do. But maybe it's just me....


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Jim in Mo

Good lord $17. Thats alot of money considering the fish up there are a dime a dozen compared to here.


i dont care if they catch more fish 20:1, no way im paying $17 for a lure ill probobly lose by the end of the season. even the $7 lures break my bank.


I found the same thing but still cringe at the counter when handing over the cash.