I was rummaging through some of my digital photo files last  night and came across this big walleye (29 inches, to be exact). It's  one my wife caught as were we fishing Rainy Lake in September near  International Falls, Minnesota. The lure is a Lucky Craft Pointer  jerkbait.          

Lures from Lucky Craft are expensive; around $17 for this  one, for example, which makes it especially painful when a northern  pike cuts one off. On the other hand, they work.

On this trip I  specifically tested this lure against competitive jerkbaits in the  same sizes and color patterns but costing only $6 to $7. On the big smallmouths we were mostly catching there, the  Lucky Craft baits outfished their cheaper competitors by almost  exactly 3 to 1. I was amazed. I think if someone had told me first  there would be such a difference, I would not have believed it. Now I  do. But maybe it's just me....