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June 22, 2006

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Introducing Dealer's Picks: An insider's look at Caesar Guerini shotguns

Fellow gun nuts: We hear from each other, from gun writers, and from manufacturers, but gun dealers give us a perspective that we don’t get elsewhere. And so I’d like to introduce you to Scott Moss, who is the third generation of that family (all of whom have taken lots of money from me) to sell firearms. He’s agreed to come on the blog from time to time and tell us what’s on his mind, good or bad, about the guns he handles. If you’re interested in buying from him or selling to him on consignment, you can call Forest & Field, Norwalk, CT 203-847-4008.—Dave Petzal

GueriniCaesar Guerini. 
MSRP: $2,500.00 – $9,785.00
Contact:  http://www.gueriniusa.com

Caesar Guerini is rapidly becoming a name to be reckoned with in sporting clays and wingshooting circles and for good reason: It’s a fine Italian shotgun that actually comes with excellent customer service! 

Guerini looks after its guns and its customers in a way that is unheard of and unparalleled.  Their Pit Stop program allows for up to three complimentary tune-ups, one per year with a turnaround time of 5-7 business days.  They are readily accessible to customers and dealers, unlike many of their competitors, and they offer custom stocking for those who need it.  They have been careful to only put on enough dealers whom they can adequately supply with guns.

Most manufacturers will not enforce MAP (Minimum Advertised Price) on the internet because lower price creates demand that in turn keeps production going, but Caesar Guerini strictly enforces its MAP policy.  This keeps the line clean and prevents it from being footballed on the web by those to whom price is the only consideration.  It means that quality matters most and the customer ultimately benefits.

Speaking of quality, I feel that grade for grade, Guerinis have better wood and better engraving than their competitors, and excellent wood to metal fit.  And performance?  I have a 20/28- gauge Maxum combo that simply crushes targets.  What more could I ask for?  I love the guns and I love the company. –Scott Moss

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