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September 05, 2008

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Is It All About Price?

Shoprat

There are “gym rats” and “mall rats” and so forth… When I was younger, I was a “fly shop rat,” because I loved hanging out there. I loved the stories. I loved the smells. I loved the notion that you didn’t really have to be knee-deep in the water to be fishing in your mind. I dug the fact that, at 18 years old, I could relate to people three times my age. I respected a tradition.

Is that gone? I mean, if you want a screaming deal on a reel, you go to the big box stores, right? But to me, the extra few bucks I’d spend at the local fly shop is worth the flavor. The experience. The insights.

Am I wrong here? Is it all about cold-hard cash… or when you go shopping for your gear, are you looking for something extra? I need to know.

Deeter

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I guess if by "extra" you mean dealing with someone who knows what the hell they're doing and doesn't act like it's an inconvenience that you walked throug the door, then yep, I'll take the small shop any day.

It's worth it to me to have someone actually recognize me and say "hey Chad, what's up?" as I walk through the door (now I'm talking gun shops here, not many fly shops in western Oklahoma but the concept's the same).

They know who I am, they know what I like and I trust them. There's a mutual relationship there.

Now contrast that with the 100,000-square-foot-fake-log-siding artfully decorated warehouse staffed by sullen teens who can't be bothered to answer questions because they're too busy texting.
And of course you wouldn't want their help, anyway.

It's a common misconception among the clueless souls who choose to shop there that just because someone works in say, a Bass Pro or a Cabela's they actually know what they're talking about.

Most times, they know just enough of the parlance to be truly dangerous.
I could fill a 3,000-word feature with some of the sublimely ridiculous, patently false and woefully misguided advice I've either received or overheard being received from some the big-box sporting goods experts...

Most of them are simply service economy drones who work there because it sounded better than cleaning the greasetraps at Jack-in-the-Box.

The unfortunate thing is, that's the future. It's apparently what we want. Small shops, especially tackle shops, are disappearing because no one wants to pay a few cents more for ambiance and personal service.

My hometown is a perfect example. Typical college town, with a non-student population exceeding 100,000 in the area. Lots of hunters. Even more anglers. Zero tackle shops. Zero gun stores. If you want to buy something you either take what Wal-Mart offers or you drive up into OKC to Bass Pro or Sportsman's Warehouse or one of the few remaining independents still around.

Back in the day (well, the early to mid 80s) we had several small tackle shops, we had a couple decent gun shops and a combination pawn/bow shop where you could have your arrows re-fletched, new cables, etc. as the guy shot the bull with you.

No more. Modern American outdoors retailing simply reflects our larger culture: Cold, impersonal, perfunctory and generic. But hey, I just saved 13 cents on this package of swimbaits! Hooray, multi-national corporate ownership is good for me and good for you, too!

Forgot to add, those are some mad Photoshop skills...

I was that kids at 14 who loved to hang out in my local fly shop ad hear the stories and learned as much as I could. Since I was there so much i eventually got a job there. Im 19 now and know a lot more than i should about all kinds of fly fishing and i love every minute i spent in that shop.

I was that kids at 14 who loved to hang out in my local fly shop ad hear the stories and learned as much as I could. Since I was there so much i eventually got a job there. Im 19 now and know a lot more than i should about all kinds of fly fishing and i love every minute i spent in that shop.

I'd love to hang out at shops etc... but who has the time while chasing kids? So i have to admit to buying a lot of gear online from LL Bean. Any free-time i get is going to be on the stream.

Chad,

You are so right on - as usual. The 13 cent savings comment on swim-baits had me peeing in my pants.

Love that you enjoy the PS shop skills. I think a four year old could crank out something more polished in the time it took me to find the picture of that rat.

Congrats by the way on field notes. I love your posts.


Whatever I finds, I likes, I buys.

Thanks for the kind words on the blog posts, Tim.
It's a lot of fun to write, and I hope it's entertaining for you and the six other regular readers....of course, four of those six are family members and I'm actually paying the other two, but it's a start.

As for Photoshop, I wasn't being sarcastic. I applaud anyone who attempts to use that sadistic piece of software. I've had a copy for oh, five or six years now and my crowning achievement thus far is figuring out how to draw a mustache on someone's face.

I would hang out at a fly shop if there were any...and it is hard for me to get any gear.

as i was beginning fly fishing several years ago, the guys at the fly shop were incredibly helpful and shared their knowledge willingly. now days though, when i can buy flies for 50 cents apiece on the internet compared to 2 bucks each at the fly shop, i save money where i can. with $4 gas, i can still afford to fish with the money i save.

If you wonder why shop help seems snotty, imagine a line of people all day everyday that come in, hang around, pick your brain for info, then tell you they bought everything off cheapskate.com, and waltz out the door.
I feel guilty walking into a shop and buying something, and admit it, you should have the pocket change to buy a couple of flies, or a new spool of tippet or tying thread. If not, you should have taken up cathair macreme. Fly fishing is not a cheap sport, although it's filled with some of the cheapest people I've ever met.
I was at a tying and lying gathering one afternoon at the local shop, and the guy tying was telling everyone gathered around to buy all their materials at craft stores because it's so much cheaper. I still can't believe the shop owner didn't deck him.
The local shop owner is the guy who will do a nail knot for free, teach you how to tie a blood, for free, show you all the proper flies and tell you where to go, even if you bought it from Cabela's, with the vain hope that you may someday return to buy something more than a liscence that the state pays him $.50 for.
I learned how to cast and tie by hanging around a shop, riding my bike there weekly, and made lifelong friends in the process. Paying $.50 a fly on-line does not get you those things.
It gets you cheap gear that will, at some point, fail you miserably, and, if you have any pride, you will swallow it and go to the local shop, hat in hand, and beg forgiveness and begin again.

Isn't that the Sunrise fly shop in the Big Hole Valley? I thought they shut down? New owners?

Alex is right. There are no fly-shops around the area we're at. Sure, Bass Pro has a fly shop, but is doesn't have that small, dinky fly shoppy feel to it. Nobody hangs out there, no stories are told.
A cryin' shame, I tell youse.

There is no denying the comaraderie that comes from hanging out at the shop and spinning a tail or remembering a hit and run. I do not buy equipment too often and when I do it is usually to treat myself. I feel great walking around a small, well run, well staffed shop and spending some hard earned money to capture that memory. I buy flys at the closest such shop to my destination. If I break equipment on the adventure I consider myself lucky to have a small warehouse, with great personalities behind the counter, so close to more memories with dad or my kids and spend the money. I learned to build flyrods years back, at first as a way to save money and then learned that it was great fun and shared the product with a select few around me who now also fish fervently. So go ahead and share some of your older equipment or build something new for someone you know and keep the "small shop" flavor in this amazing sport as a handed down tradition. Walk them into the old town shop and introduce them to "Chad", he'll be there I assure you.

Few dollars? Few cents? The price difference is rarely that small. If one goes to the box stores and establishes a relationship, then good experiences result as well. Potato, pahtahto in my book.

I use the big box stores as well as small shops. I like big stores for the selection and of course prices. If I can get a great deal on a certain piece of equipment from a box store I do it. In the end though, I will take a halfway well stocked shop any day, hands down. The service and knowledge are simply unbeatable, particurually for the local water they specialize in. And to tell you the truth, I am about as squeeky as a sportsman gets, so I know how much things cost. If you shop around, big box stores are only a few percent cheaper on average if not the same price. As far as prices in my area go, the big boxes are only real hard to beat when they have blow out sales. My local shop and a few I have savoured around the country were comparably priced to Cabels and such. I think the biggest money saver is on-line flies, you can find them cheaper. With that said however, I will say online flies are often tied by some starving south Asian with a rusty 9mm stuck to the back of their head. The quality sucks and you may be feeding the abuse of human capitol worldwide. My shop ties local patterns that are unmatched by any foreighn junk I have seen on-line. Bottom line in my opinion is that a good local fly-shop cannot be beat and is worth the few extra bucks. I have always recieved skilled friendly service at local shops. Hell I think it is part of the life style!

P.S. Yes I am aware my spelling stinks :)

I would rather have a fork in the eye than shop at a big box store...of any kind, for fly gear or groceries or anything. We live in a pretty small town and we are lucky to have a great outdoor store that has a small fly shop. These are the people that have helped me learn the most about fly fishing. Every Wednesday is "fly night" and we have a women's fly night once a month. The selection is fairly limited, but I have found two great local shops that have great websites that I purchase from when I need something that I can't get here.

I used to go to my local fly shop more or less exclusively... but then it closed.

yrs-
Evan!

Joe,

I am sure your shop ties local patterns, but do they carry any flies from Umpqua, Montana Fly, Raineys etc. etc.? Where do you think those flies are tied? I manage a fly tying factory with over 200 employees, that all make more than the national average income for this country. They work in a very modern 6 story office buliding that is only 2 years old, with air conditioning in every department, and a cafateria. All of them get their social security paid, and after 2 years of employment they get their retirement fund opened for them. I totaly agree with you about the atmosphere and knowledge from the small pro shops, witch I have hung out in for the last 35 years. We watched how many shops get closed down in the Denver area because of the Big Box stores. At least 7 or 8!! Now with that being said, the manufacturers in this industry decided to start selling their products to the Big Boxes, witch includes all of the major Fly Companies. I feel that your comments and knowledge of the commercial Fly Tying industry is misguided and not up to par!! I know for sure that I nor any other Fly company manager in this part of the world Don't own a rusty 9mm!!!!

Sigghhh, yes the mouth (and keys) seem to have gotten away from me again. Most of us forget how much of our gear is made over seas. I have no doubt your,s and other companies are up to par, guess I asumed all foreign goods are made by underpaid and abused human capitol. I was just trying to show support for my local shop, who yes sells their own flies and those made by the companies you mentioned. Thought I had reached a point in life where the foot stays out of the mouth, doh. Regards to all upstanding manufacturers and merchants.
Joe

One of my favorite local fly shops just went belly-up here in the 'Nati. Guys would come in all the time for asking for help with tying, casting, what's up with the tailwater......then leave without buying anything. Now it's gone. I'm not perfect, I've bought plenty from the big boxes in the past, but I always try to buy something from the local shops, even if it's just some hooks or thread. I've actually gone on a crusade in the last two years and now only buy from my locals. In the end, I don't spend a statistically significant amount more, especially when you factor in shipping. To each his own, but once their gone, they ain't comin' back!!!

I watched my father's lifes work go under in '03 after working in an independent since he was eighteen and owning for the last ten. The big box boys came into small-town America and everywhere else screaming better prices and everyone bought into the concept. I can't blame the consumer, money is tight. But watching what its done to customer service across every industry is disappointing. Its tough to ask advice from pimple-faced Johnny without a little smirk on your face.




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